One of the biggest goals of banner production is to ensure that it catches the attention of the right and target audience. Over the years, more businesses are beginning to understand the importance of banners as part of their advertising avenues leading to the rise in the number of Sydney based banner supplier.
While banners have become popular for businesses in and around the area, creating a captivating banner however remains one of the biggest challenges for businesses and design agencies.
As a business owner planning to create a banner that will bring in more sales, you should carefully analyze your wants and the factors that contribute to the overall success of the final product. Below are some of the factors you should consider carefully when planning on designing a banner for your business.
– Where Will The Banner Go?
Deciding on where to locate the banner is one of the basic and preliminary steps to take as part of your banner making and design dream. Deciding on where to locate or situate your banner can affect a whole lot of other decisions including the color, design, fonts, graphics, and photos to be added on the final product. You want to make sure that wherever your banner is placed, it is accessible to the sight both from afar and near. Also, as part of the decision on placement, consider the likelihood of your customers seeing and acknowledging the content of the banner.
Another tip that may come in handy is the background of the banner. The proposed background, when properly considered can serve as props to enhance the appearance and appeal of the banner thus doing a better job to captivate the attention of your target audience.
– You Need A Solid Copy
While you want your banner to be the most attractive in the area, you also want to give your target audience something to think and ponder on. This is where the work and creativity begins. Craft out a solid copy that represents the interest of your business while also leaving your target audience with no other choice than to try your business out. It’s all about the wordings and you want to make sure that it is perfect. Make sure that the copy is both witty, humorous, and sales-oriented.
Get up close and personal with your target audience using simple yet captivating words that are guaranteed to trigger their interest in your business, whether products or services while also intimating them with the perks they stand to gain by being a customer to your brand.
– Indoor Or Outdoor Banner?
The placement of your banner will determine its purpose. While an outdoor banner does the job of inviting new and existing customers into your business for patronage, an indoor banner is aimed at keeping them entertained and satisfied with the services provided. Also, the choice between an outdoor and indoor banner will decide the type of material you will use.
Outdoor banners will be exposed to weather elements and as such must be made from materials which are dustproof, waterproof, and can withstand continuous solar radiation. The indoor banner can, however, be made from materials like vinyl which is tear-resistant, lightweight, and guaranteed to look good for an extended period.
When you are considering hanging up your banners, some of the options you can also consider include;
i. Metal grommets
ii. Clear adhesive hangers
iii. Banner stands
If you choose to go with the banner stands, then, you should know the various types which are available. These include;
– H-banner stands
– L-Banner stands
– X-banner stands
– Your lettering and font matters a lot
While you want to keep things classy, you also want to make sure that the goal of the banner design is not compromised. Choosing the right lettering or font can significantly improve how well your banner is perceived. For outdoor banners, you want to choose lettering and font that are easy to read and also of the right size. You should speak to your Sydney based banner supplier to better understand the options you have, the readability distance for maximum impact, and the maximum readability distance.
– Contrast Matters
Colors for contrast can help your lettering and font stand out from the background. Generally, it is advised that you should choose a high contrast between letters and the background.
Following this rule, when using a dark background, choose a light shade color for your lettering.
– Order Your Message
After you have gotten other things right, you want to make sure that your message to your target audience does not appear haphazardly and this is where you adopt structure and hierarchy. Make sure that your message is well organized and can be differentiated using fonts and font sizes.