There is hardly a business that doesn’t have a website nowadays. It may seem that launching one has become a trend. However, a site is not a magic tool that is going to solve all your problems, bring lots of clients, and boost sales. The performance always depends on many factors, including the goals you set, the range of services you provide, prices, and the quality of the website itself. So how to make it all work out if you need to create education website?
Tasks A Website Can Solve
Start with defining your business goals. Here’s a list of functions a website can perform:
- attract new clients through search results and marketing campaigns;
- provide advanced marketing tools, like targeting ads and email newsletter;
- track the efficiency of marketing campaigns, promos, discounts, etc.;
- simplify research, becoming a spot to conduct surveys, polls, etc. that help to learn more about clients;
- communicate with customers by informing and receiving feedback;
- increase customer loyalty thanks to effective communication;
- save money by automation – there will be no need to hire a big support team;
- maintain the image of a modern, reliable, and trustworthy company.
Before you proceed to development, clarify what goals you are pursuing and what you try to achieve by starting a website. Every investment, whether we talk about money or time, should deliver the corresponding results.
Types Of Education Websites
Let’s focus on the technical and marketing point of view, not content or services. Usually, people choose to launch one of the five following types of sites.
If you have only one goal – to inform the world that your company exists and is ready to educate, a one-page website will be enough. Show all the essential information, add a contact/registration form, and get ready to deal offline with the rest.
Business card website
It is a website with several sections and around a dozen pages that help new users to find out about your company and its services. Usually, it communicates the basic information about the company, a list of services and prices, some images and videos, and provides contacts. The purpose of this website is to answer some essential questions a customer is interested in:
- What do you teach?
- How much does it cost?
- Where are you located?
- When are you available?
- How to contact you?
The information mentioned above is usually static and rarely updated, so the website is easy to design and maintain. On the other hand, you won’t be able to add some complicated functions, like online purchases, data collection, and automation.
A landing page is different from a one-page website mainly by its purpose. Consider this option when you already have the main website but need an extra tool for data collection (contacts and emails), presenting a promo offer, starting a marketing campaign, announcing a new service, etc.
A landing is like one big CAT that makes a user press that button and closes the conversion funnel – to leave their contacts, to subscribe to a newsletter, to buy something, etc. Although it also has rather limited technical features, it fits perfectly for short-term goals, like announcing a new course or a new semester, a Christmas sale, or some extraordinary opportunities.
A blog is a bit controversial type of education website. While it features useful articles, it shouldn’t be the main medium for your knowledge. Otherwise, people won’t have a necessity to pay for the lessons. So what is the purpose of a blog?
- It proves that you are an expert in a certain niche.
- It brings traffic from search engines.
- It increases customer loyalty and reaches new audiences.
Useful and well-written articles will add to the company image. They may help to create a demand for your services. A blog also requires a lot of time, remember about it before you start.
Anything You Want
The options described above offer quite limited functionality. So what to do if you need more than a business card, more than an informational resource or a welcome page? The answer is simpler than the majority supposes: create a site that takes the best from each option.
How Long It Will Take To Launch A Website
The timing depends on how you decide to do it. The fastest and easiest way is to use a website builder. For example, on Weblium, you will find a wide selection of templates, each customizable and editable, to create a perfect web resource the way you imagine it.
If the content is finalized, it will take an hour or two. If you have only drafts and an outline of your concept, the launching may take a couple of hours more, but that’s always less than a day.