There are a handful of digital marketers who specialize in the roofing and construction industry. They help roofing companies with many different marketing functions, and we’ll go through some of what their services entail.
The primary advantage of dealing with this kind of specialized agency is that they understand every aspect of your business. Let’s see more about what these types of agencies do.
They’ll Help Create a Lead-Optimized Site
Your website is going to be one of your best marketing tools, as long as it has been set up correctly. A digital marketer will assist you in setting up a site that is primed to not only look good but is also easy to gather leads from visitors.
They’ll Help Put the Site on the Map
With all the millions of sites already online, standing out and scoring as a credible site can take some doing. You could simply have your website and hope that people stumble onto it, but the truth is that if you want a decent amount of traffic, you’re going to have to put in some effort.
That’s another area where a more specialized agency, such as Roofer Marketers, could be a good fit. They’ll be able to help you create a marketing plan that gets the maximum exposure. They have several industry contacts that they can draw on to get the exposure that your business might need.
Making sure that your site is properly SEO optimized is one of the best investments in the future that you can make. Once you get this aspect right, you’ll receive your fair share of organic traffic and be able to reduce your PPC advertising budget.
On-Page SEO is about, amongst other things:
- Creating relevant and eye-catching content to keep your visitors interested in your site
- Making sure that the content on the site is perfectly worded and organized
- Choosing the right short and long-tail keywords
There’s only so much that the information posted on your site can accomplish regarding SEO. Off-page SEO capitalizes on the gains made on-page and uses tactics that help to establish yourself as a subject-matter expert, and that works to get quality links posting back to your site.
This will include things like:
- Regular posting to social media
- Consistent posting to your blog
- Guest posting to relevant industry blogs
Won’t Any Good Digital Marketer Do?
Any digital marketer who is even remotely capable will be able to do a lot for your business. The tactics used will be similar those of construction or roofing marketer. However, the difference lies in the specialization.
Would it be beneficial to work with a company that specializes in your field? Most certainly — the industry contacts alone would make this worthwhile. Is it essential? No, as mentioned above, a good marketer will be able to meet your needs as well.
Now that you know what this specialized field of marketing entails, you can decide for yourself what suits you best.