You have done the basics of Instagram influencing tricks to make your account a popular one. An aesthetic theme and the best hashtags have been mastered. Your editing and filtering match that of a professional now. And all this hard work has paid off- Congrats, you are an influencer now!
But anyone famous- on social media or otherwise- knows that maintaining their popularity and gaining more followers after one point of time is a challenge. It is crucial to stay relevant!
As somebody who has spent considerable effort in creating your brand, you must also have some short-term and long-term goals. You have probably been thinking about them without even making conscious efforts. They are the answers to questions such as these-
- What do you want to do with your status?
- Where do you see it in the next three years?
- Are you planning to take the leap of faith and make this a full-time thing?
Whether short-term or long-term, achieving any goal that you have will call for some hustle to elevate your status as a celebrity. Ask celebrity management companies, and they will say creating a space for yourself and having a unique voice is the best way to do this.
So, here are four ways to make your Instagram account a bit more personalized and become one of the most sought-after personalities on the social network alongside:
Create your own hashtag
Hashtags are such a crucial part of gaining popularity. Every day, hashtags such as #travel and #instagood are flooded with millions of new posts. So, a great way to personalize your brand is to create one a hashtag that is entirely unique to your brand. Here are some tips to help you land on the perfect one:
- Keep it simple and short
- Make it smart
- Keep it catchy and consistent
- Research if there is one already out there
- Don’t forget to proofread!
Then, take your hashtag to the next level with promotions and constant features. If you are featuring on radio or show, be sure to talk about it and get the ball rolling.
Launch your own challenge
Challenges are a straightforward way to gain online traffic. All you have to do is be smart about it. The truth is that doing a challenge isn’t that difficult; the real obstacle is making and choosing the right one. You want something that is fun- maybe a bit adventurous- but definitely not dangerous.
It would be great if your challenge has a cause attached to it. However, it is not mandatory. It’s better to have no cause to the challenge than a forced one. The latter is a PR disaster waiting to happen. It always helps to get in contact with known personalities to try out your challenge, especially if it is for a good cause!
Don’t be afraid to express
Many shy away from speaking their mind because they fear judgement from others.
So think deeply, if there something you close to your heart? Has some event in your life given you a valuable lesson? What has your profession and education taught you that is not common knowledge? Lastly, what do people need to know and will help them?
Don’t be a part of the ‘been there, done that’ Instagram influencers who post generic content and can be easily categorized into a type. If you are a ‘type’, you are probably not being original enough. It’s okay to take inspiration from other accounts of your league. However, it is rarely useful to copy blindly.
Think about it, if your feed is a replica of several accounts out there and there is nothing that is personal, what incentive is there for people to follow you? Instead, be original by putting your thoughts and views out there. Most people can always tell if you are being fake. They will also call you on it.
So go ahead, try out these ideas and enjoy a new status of stardom!