Millennials are a social group that seems to have a significant power to make or break a business. To win people aged from 25 to 39, you need to know their coffee drinking habits to adapt your offering to their needs. Here is all the knowledge you need.
First, you should know that an average Millennial drinks one to two cups of coffee a day. And because they are not coffee addicts, they prefer quality over quantity. Of course, that doesn’t mean millennials are ready to pay a lot for the drink, as they are also a price-sensitive group of people. You need to find a sweet spot in your price to quality ratio.
Next, let’s talk about the types of coffee Millenials love. Four coffee drinks are the most popular among them. They are an americano, a latte, cappuccino and iced coffee. They seem pretty basic, but not all coffee shops offer iced coffee all year round, and that is something you should do.
Finally, the fact that millennials are more and more cautious about buying eco-friendly products. If you want to attract this social group, you must put more effort into being a sustainable business. Make sure your coffee is from fair trade, change your coffee sleeves, for example to Hotshot Sleeves, and introduce plant-based milk to your offering. The more green your business will be, the more Millenials will show up at your counter. To learn even more about how to make your business more environment-friendly, check out the graphic below.
