Mundane healthcare marketing is nothing but tricky and baseless. If you can persuade creativity and innovation into this industry, then it can create a huge impact on the lives of millions of users globally. It is critically important to integrate innovation in healthcare marketing strategies because the whole effort is tied to the value of life. In this article, we have tried to summarise the best media marketing campaigns. You can develop similar content through any free video editing software.
1. Carilion Clinic
Name Of The Campaign: #YESMAMM
Many years ago, Virginia’s Carilion Clinic started this campaign to raise awareness about breast cancer and its early detection requirement. This marketing campaign used the #YESMAMM hashtag to resolve common queries about breast cancer in Twitter Chat. However, this campaign also drove traffic and brand recognition for this website to encourage women’s appointments. Within no time, this campaign generated voluminous traction among users, and as a result, more users engaged with the platform.
2. Medical Realities
Campaign: Surgical Training In 360 Degrees
Medical Realities is a leading medical training platform that relies on virtual reality solutions to educate healthcare professionals on complicated healthcare concerns. They have developed a marketing campaign that shows how a surgical procedure can be performed from a patient’s perspective. It allows users to drive the video in 360-degree angles with the cursor for excellent viewing. It also shows how surgeons perform surgeries.
3. New York-Presbyterian Hospital
Campaign: Patient Stories
Storytelling is an advantage for various platforms and healthcare in particular. The healthcare industry allowed the platforms to showcase their success by the patients who were saved by their professionals. The New York-Presbyterian hospital was much benefited by the video marketing strategy that evolved around the same. It shows the story of Michael Kiernan, who is a patient at the hospital. This video has encouraged platforms to publish raw accounts of their professionals, including doctors and nurses, and help them connect with the audience. The platform created a series of various videos that showed stories of their patients remarkably. This resulted in a mass following of the users as there were many stories to uplift their spirit.
4. Bayer Healthcare
Campaign: Animated Video Campaign
Bayer Healthcare is a global pharmaceutical platform that focuses on the fields of life sciences and agriculture. Instead of developing highly specific content, the platform chose to entertain their audience with an animated video marketing strategy. Along with keeping the quality of the content intact, the platform used an interesting plot to convey their message. Their animated video depicts in real-time how pharmacovigilance functions.
5. Sapphire Healthcare
Campaign: Animated Video Campaign
Sapphire Healthcare is a recognized platform that understands what users want to read and watch before making a decision. That being the case, the platform developed animated videos that are easy to understand and watch to show how intuitive their healthcare tools are and how hospitals and healthcare centers can get started with these tools in real-time. This platform also provided an entire range of solutions to healthcare industries illustrating the transition.
6. Banner Health
Banner Health took an unconventional step in order to spread their word to healthcare centers. The platform developed visual content that illustrates in-depth facts about their facilitation. The platform developed various infographics on nutrition, health, wellness, and mental health for their audience. They aimed to educate their users and help them remain educated about their mental and physical health. They used infographics to summarise major aspects of their survey and visual guide.
7. World Health Organization
Campaign: Global Public Health Days
The World Health Organization is one of the most proficient and phenomenal health care centers right now. This organization has used various video marketing strategies on the World No Tobacco Day, World Health Day, World AIDS Day, and various events to create mass awareness about health. They used a series of healthcare video marketing strategies to promote awareness among people for all the health-related events.
8. Mayo Clinic
Campaign: Minute Series
Mayo Clinic employed a terrific advertisement strategy, which was a video strategy. In a very short video, they explained how to tackle health-related concerns. The platform also made it clear for users to access the benefits of regular healthcare products and how to prevent allergies quickly and simply. Their video marketing strategy definitely worked wonders.
Campaign: Does Love Last Forever? A Hearing Test In Disguise
Cochlear’s healthcare marketing campaign, ‘Does love last forever’ tricked users into undergoing a hearing test. It was indeed one of the best video marketing campaigns that won several healthcare advertising awards. The tagline on this video was, ‘if you felt love was lost, you may be missing important moments in your life.’ As the latest healthcare strategy, this advertisement focuses on allowing users to make better decisions and enable them to receive healthcare.
10. Miami’s Children’s Hospital
Campaign: What To Expect When Your Child Undergoes Heart Surgery
Miami’s Children’s Hospital developed a video on “what to expect when you are a child undergoing heart surgery” to serve the needful. This beautifully developed video helps viewers to go through the entire process of the surgery from start to finish. What makes it unimaginable and exceptional is that it is officially developed, and the hospital has also given a part to its staff members in the video. This is inclusive of the head of their department, nurses, medical practitioners, and other members.
Healthcare organizations are using centralized video marketing strategies to showcase their offerings. However, the reachability marketing campaigns to millions of users does not happen overnight but is something that happens by staying consistent with the approach. There are various effective strategies and video marketing channels that allow you to develop outstanding relationships with your patients and prospective clients. All you have to do is to be consistent and creative in decision making and make consistent efforts to improve the lives of people. This is the ultimate way to win the hearts of your users with incredible video marketing strategies.