Hashtags serve as a way for the brands to participate in social media discussions on different topics. You will get the maximum exposure of the audience if you employ the striking hashtags in your content.
If you are not utilizing the hashtags, then your tweets will be lost into the sea of billions of tweets. Similarly, if you are using too many of them, then the worth of your content would go to rock bottom.
So, the point of concern is how many hashtags should you be using to promote your content comprehensively? What should be the frequency of hashtags in your tweets to perfectly publicize your brand?
There is a golden rule when it comes to the frequency of the hashtags. Keep them few, and people stick with you. Keep them high and be ready forbye.
In this guide, I will throw some light on the crux of hashtags frequency for Twitter, and how you can use the relevant hashtags to give a boost to your tweets. Join me to explore the profound world of Twitter hashtag marketing.
What is a Hashtag?
A hashtag consists of two parts, one is the hash # symbol, and the other one is the combination of words without spaces. For example, inserting hash # before the word flowers will convert it into #flowers.
Hashtags were originally created by Twitter back in 2007. Currently, they are a fundamental part of all social media platforms. Be it a restaurant menu, a road sign, or a washing machine advertisement, and they are everywhere.
Best Practices of Using Hashtags for Twitter
Before using the hashtags in your content, you need to keep the following things in your mind:
- Frequency: Twitter recommends using 1-3hashtags in a tweet. Although you can use as many hashtags as you want, however, it would adversely affect the reputation of your content. The target audience might also feel that you are using cheap hashtag marketing stunts to unrightfully entice the people.
- Don’t Use Punctuation: You should also not be using the punctuation mark in the hashtags. Even though it is grammatically correct, however, it will not work.
- Keep them short: Tweets that contain longer tags experience a sharp decline in their engagement. The tag you are using on Twitter should contain only 10 to 15 characters.
- Relevancy: If your hashtags are not relevant, then you will never get the real fruit of marketing. Twitter strictly recommends using the hashtags that are related to the topic. Randomly inserting hashtags would have negative consequences for the publicity of your content.
- Hashtag Search: To check the content that is associated with a particular hashtag, you can go to the Twitter search bar and type the hash tagged keyword there. You will be shown all the pages and the feed where a specific topic is being discussed.
Where should you be using the Hashtags on Twitter?
Now the main thing is, what type of content is suitable for integrating the hashtags? There are thousands of topics that are being presented on Twitter, and you cannot just put the hashtags on every item. You can only use the hashtags where you have some basic knowledge of the subject.
Here are the different items on which you can use the hashtags:
How to Find the Famous Hashtags for your Business:
All social media users evaluate the content by searching through hashtags. Some hashtags are searched frequently, while others are not searched at all. To find out which tags are popular and are being sought by the users, you can use the following tools:
Twitter provides you a list of the most trending hashtags. On the left-hand side under your feed, you can find the list of the top 10 trending hashtags. The organization of the tags is based on your location and the people you follow. Twitter also offers you the option of changing the location to see the tags associated with another place.
However, if you use Twitter on mobile, then you will be shown the list of only top 5 trending hashtags.
Through HashtagsforLikes, you can find the hashtags that are not only popular but also have remarkable worth. This tool helps to discover new hashtags that will magically boost the engagement.
The algorithm of this tool is quite sophisticated, considering that it provides the tags after searching through millions of pages. It also gives you a detailed insight into the geo-specific trends and top influencers. You can access the functionalities of this tool from here.
Different experiments prove that tweets containing the 1-3 hashtags perform better as compared to the tweets having higher hashtags. In practical terms, the engagement on your posts could go 17% lower if you use more hashtags.
Besides the hashtags, the content of your tweets also plays an instrumental role in attracting potential followers. Hence, combine all the critical factors and achieve the remarkable feat of Twitter marketing.