For every vacant rental property, you are losing potential rentals, which is affecting your rental income. So, how can you make the most out of your rentals?
Every property is different; each one has special features that make them stand-out from other rentals. And, knowing how to bring them to the forefront to attract new tenants is what you need to do. Thankfully, there are simple and on-budget tricks that you can use to highlight special features, here’s how you can move:
First, Know What Tenants Are Looking:
Of course, there might be certain special features that tenants are looking; you just need to know them. Check if its impressive decor or the huge parking space that is attracting tenants in your area.
Also, there can be various functional and non-functional features that attract potential candidates. So, look into them and stage your home the way tenants want to see.
Get Your Home Clicked Perfectly:
If you are staging your home in any local directory or in property management services like OKC property management companies, make sure to use most saleable pictures. You can click pictures of impressive gateways, unique kitchen interiors, washrooms fixtures, and more to make things appealing to buyers.
Consider clicking pictures of crown molding, new appliances, outdoors, patios, and more. Get your DSLR and SLR ready and get your home clicked.
Give A Home Makeover:
In just a few bucks, you can completely transform any space. Coat the dull walls, brighten the enter ways, highlight the architectural features and you are good to stage your home. Think of giving a semi-gloss or satin paint, as the stains of crayon and scuff is easy to wipe from them.
This way, you will be able to keep your walls cleans and dirt-free. Pick a weather-resistant paint for railings, outdoors and shutters.
Offer Virtual Tours Of Your Home:
What’s the most efficient way to highlight your property than giving a virtual tour? Just make a video and upload it to the relevant channels or you can post live videos on the business page. Whatever you want, both ways will give users the opportunity to connect with home rental seekers.
You can use interesting things like ” we have just installed these retro-fit accessories, or do you like the electric vibes in the kid’s room.” This way, you are not only binding users to your video but are also highlighting the important factors of your home. So, make relevant videos, create sections, and let people who are interested in your home reach you.
Consider The Facts:
Well, it’s hard to compete with the facts, so use them to highlight the most saleable features of your home. Consider including walk score for the renters who want access to grocery stores, bars, retailers, and restaurants. Just highlight the distance from the property, their overall rating, and other things that could attract potential candidates.
Furthermore, clients also want to be familiar with the local crime stats of the location. So, if your location has the minimum crime rate as compared to other locations, highlight it. Doing this will attract families and couples who are planning to live alone in the rental.
Also, include the age of the property; as it will tell renters that the property will not need any repairs. Also, the new HVAC system, new plumbing, and new electrical fittings are less likely to damage. So, if you own a new building or house, highlight it clearly in the listing.
Use Testimonials Of Tenants:
No one can define a perfect home than the people who are living or have lived in the property. So, ask your previous rentals to write about what they have liked the most in the property. Since everyone has a different liking, this will allow you to know the perspective of every renter.
Use these testimonials on social media and let tenants decide if the information is important to them or not.
Every property is different and special; you just have to understand what makes your property unique!