Each day, over 200 billion emails are sent from around the world. If you are a business owner, you know all too well how powerful a well-written marketing email can be.
When trying to attract new customers or reinvigorate the interest an existing customer has in your business, sending them an email is a great idea. Most companies are so passionate about email marketing that they hire managers to be in charge of their marketing efforts.
Before starting to send out emails, you will need to compile a list of addresses to use. Looking online is a great way to find articles where bulk email verification services and tools are compared. Once you have this information, you should have no problem optimizing the list of existing email addresses you have.
The following are some of the trends and pitfalls you need to be aware of when trying to have a successful email marketing campaign in 2019.
The Latest Trends in Email Marketing
In order to attract the attention of the consumers you are sending your emails out to, you will have to brush up on some of the latest email marketing trends. The following are just some of the tools business owners are using to make their marketing emails more appealing and informative.
Interactive Emails are Effective
Using flat, static emails to attract the attention of modern consumers is a futile effort. The modern consumer wants to be entertained, which is why using an interactive email is a great idea. Many companies are using the power of memes and videos to entertain their email recipients.
Getting consumers to take action whether it is to sign up for a newsletter or buy a new product you are launching is easy with interactive content. If you do not have the tools or experience needed to create your own interact content, working with professionals is a great idea. With their help, you can produce high-quality memes and videos with ease.
The new European privacy law known as the General Data Protection Regulation is changing the face of email marketing as we speak. Gathering and documenting consent from email recipients is at the heart of this piece of legislation. This is why you will need to get crafty when trying to get this consent.
If you are currently using pre-ticked opt-in boxes on your emails, you will need to eliminate this to make them GDPR friendly. You also need to make sure your consent boxes are located in a separate spot from other terms and conditions.
Real-Time Email Personalization
Striking while the iron is hot is a vital part of connecting with consumers. When consumers visit your business website, you want an email sent out to them immediately to let them know you care about obtaining their business. The best way to do this is by using real-time email personalization software.
With this technology, you can set triggers that alert the system when to send out emails to consumers. These triggers are usually related to website visitor actions and environmental changes.
Website Tracking Software
Making the most of the sales leads your email marketing campaigns generate is a must. Trying to do this without the use of the right software can be nearly impossible. A program like SalesWings allows you to prioritize and qualify the leads you generate. The leads this program handles leads generated by email marketing, form sign ups and even outbound marketing campaigns. With the help of this technology, you can avoid letting quality sales leads fall through the cracks.
Breathe Life Into Your Marketing Emails with GIFs
Are you looking for a way to make your marketing emails more engaging and entertaining? If so, now is the time to start using animated GIFs. With an entertaining GIF, you can maximize the overall effectiveness of the small space you have available in an email.
Email Marketing Mistakes You Need to Avoid
Before you begin to send out emails to consumers, there are a number of mistakes you need to be aware of. Failing to take steps to avoid these mistakes can lead to less than stellar results from your marketing campaign.
Avoid Buying an Email List
Some inexperienced business owners think that buying an email list is the best way to hit the ground running with this type of marketing campaign. The truth is that buying an email list will usually lead to a number of problems. Most of the larger email service providers don’t like when businesses use these types of lists. Also, the people on these lists will have zero idea who you are and why you are emailing them.
Building your own email list from scratch may take time, but it is well worth it. One of the best ways to get email addresses from people who are actually interested in the services and products you are offering is by building landing pages. These pages are targeted towards attracting traffic and can be very effective when used correctly.
Don’t Send Emails From a No-Reply Address
Another email marketing mistake you need to avoid is sending emails from a no-reply address. If a consumer is intrigued by your email, you need to give the chance to reach back out by replying to the message. Failing to offer this option may lead to you losing out on acquiring new customers. Some consumers may get the wrong idea about your company if you send a no-reply email. These types of emails generally seem disingenuous and impersonal.
Make Sure Your Emails are Personal and Professional
In the world of small business, portraying the right image is a crucial component of having success. This is why you need to make sure that the emails you are sending to consumers are professional looking and personal. Before you send out a marketing email, be sure to check it for spelling and grammatical errors.
The opening line of your email needs to contain the name of the person you are sending it too. Making a person feel like they are getting a personalized email rather than a template can go a long way. It may take a bit of trial and error before you hone in on the type of content consumers respond to.
Often times, business owners will need some professional help when trying to organize and properly execute an email marketing campaign. Working with a marketing company with a great deal of previous experience is essential when trying to reach your goals.