Signage has become the primary strategy of most companies to attract customers. Usually, it is preferably displayed in outdoor. There may be indoor signage; however, the materials used are designed for indoor decorations.

Effective signage comes with features that need to be considered upon its making. It usually occurs into different elements that need to be balanced upon combination. Each part has a specific purpose to take. Thus, the absence of one of these may affect the effectiveness of the signage.

Regardless of the industry, you belong, take note of these distinguishing features to develop effective signage for your business.

Material to Use

Materials upon making the signage are crucial. Some prefer PVC, but others are into metals. Indeed, choosing the latter is a good deal. Metals have durable components that help the design and longevity to become long-lasting.

However, frequent users of signage are contented with the lesser value of steel. By chance, they do not realize that it may risk the impression and attraction of the customers towards their business.

It is recommended to use metal upon signage, especially when it is mounted in the outdoors. Choosing metal is another aspect to consider too. The metal you pick can affect the design in totality, especially when the metal has already impact. Just like copper metals because others do not commonly use it.

As ShieldCo Art produced, the Copper Signage Designs are unique. It conveys message already for businesses that focus on classic types or classic-related concepts. Generally, the copper type of metal additionally emphasizes the company you have.

Color Patterns

Color implies meaning whenever used. The relationship of the business owners towards their customers also happens through colors. With this, it does not mean that the logo or signage needs to use rainbow colors.

Whenever possible, minimal colors will do. Many customers can easily recall signage that is pleasing and soothing in the eyes. Thus, it makes it useful. If otherwise, it is annoying.

Combination of two to three colors is still acceptable. You may equally use the combined colors or use one dominating color for the signage.

Consider how it looks from a distant view or to the closer views. It is discouraged to use modern or trendy colors because it may not be suitable for viewing as the years pass by.

Sizes of Fonts and Signage

Size matters most for viewing. The smaller the extent you use, people may negatively see it from afar. Logically, whenever something is readable and visible, it catches the audience eye.

Your font style and signage size may affect the readability and visibility of your signage. There are chances that logo, brand name, and tagline are within the signage.

If such happen, balance the use of these three. It can be possible to have the same sizes for the logo, and the brand name then lessens the capacity for the tagline. It is important to note that the goal is to leave a mark towards your customers for possible future purpose.

The versatility of the signage

Signage can still promote the brand despite business hours. It is possible to do it when the signage has features that make it different from the other brands, just like the use of custom lighting, either internal or external illumination.

Even at night, your business signage should still be visible. The lights inside your business store are not enough to make it possible. Use the backlit signage for the benefit of the company.

Make the signage versatile through its function despite schedule. It can happen when the signage is well-designed for day time and night usage. The signage which is accompanied by lights should help it to become still pleasing and attractive in the eyes at night.

The backlit lights are recommended since it uses LED. Thus, it is proven to be safe.

Area to Display

Displaying the signage is part of the consideration. Where is your prospected area to show? Is it in front of the business store? Or on the upper portion of your store?

Whichever you prefer, make that you have considered the design and the size. When surrounded by competing brands, make sure that your signage outstands. If within the highway, either vehicle is bound to north or south, see if it’s readable.

See the location first on where to place it. By doing such, you would know how to make your signage more eye-catching entirely. Thus, it helps your customers to reach you easily.


The business signage is the extension of your arms as a business owner. The signage communicates well to the customers. Also, it can positively affect the profit and sales of your business soon. Use these features in making your signage. It can help you in developing rapport towards your customers.

Author’s Bio:

Rebecca Nelson is a blogger and writer. She writes about technology, business, marketing, health and lifestyle, and real estate. In her free time, Rebecca either spends time with her family or play sports with her colleagues.