As a small or growing business, one of the most effective tools available to you is print marketing. Marketing with brochures and flyers is more budget-friendly than other forms of marketing. Below are useful tips on how to carry out effective brochure and flyer marketing on a budget.
- Have A Compelling Copy: A compelling copy is key to print marketing. Prospective clients are moved by what they read, so give them something tangible to hold on to. Make sure to include important details in your copy, such as the services or list of products which you offer, your contact information as well as catchy phrase and headlines. It is not enough to provide this information for your potential clients, you must also tell them what to do with it. This is why you must have an irrestible call-to-action. Your call to action should be compelling, telling your readers exactly what to do. It could be to visit your website, to click the link to buy your product, or to sign up for an event. One mistake that a lot of business owners make is that they use lengthy calls-to-action. Your call-to-action has to be short, concise, dynamic and precise.
- Have A Catchy Design: Your copy is not efficient if you do not have an eye-catching design for your flyers. There are certain tips to follow in order to get the best design. Make use of full colors instead of black and white. Black and white prints usually look cheap and unattractive. Be consistent with the font sizes, so the flyers are easy to read. Also keep the imagery simple, as too many pictures can be distracting. Get booklet makers that produce high quality flyers. You must also use a good paper stock when putting out your brochures and flyers. Using cheap paper will give your readers the impression that you run a struggling business, and you do not want that. Go for premium paper as this is smooth and makes your designs come out well. It is also durable and attractive, giving your brand a great fast impression.
- Choose A Printing Method: You should decide on a printing method, so you do not waste too much time on printing. If you are looking to print a large volume of flyers and brochure, offset printing is a great option. For a smaller volume, on-demand digital printing will get the job done.
- Take It Through The Right Channels: What is the purpose of marketing if you do not go throught the right channels? The distribution of your flyers is crucial to the process of reaching your target market. Study the market and identify where your potential clients are located. You can distribute your flyers by going from door-to-door, sending direct mails, giving them out at events, placing the flyers on cars, and more.
The effectiveness of your print marketing can brings growth to your business. You must therefore follow these tips to get it right.