Social media marketing can play a significant role in building your brand awareness, generating quality leads, and driving sales. On the other hand, it can be a totally ineffective endeavor. It all depends on how you execute it.

It’s important to understand how to strategically create, execute, and measure your social media marketing plan. Over 50 percent of Americans use online shopping platforms, and 75 percent stay online on a social media platform for the better part of the day.

How can you capitalize on this market share, and get the best return on investment (ROI) from your social media marketing? For the uninitiated, social media ROI is basically the sum total of social media actions that deliver value. It’s the return you get from all the time, effort, and money you invest in social media.

That said, let’s explore three tips that can help you improve your social media ROI.

Understand Your Audience

Your Audience
You should design your social media message to resonate with your target audience. Otherwise, it would be an exercise in futility. It’s essential, therefore, to develop a relevant buyer persona before everything else.

You should start by studying clients that have expressed satisfaction with your product or service. Get to know their interests and goals so you have a clear idea of who you ought to target.
Also, you need to know the pain points of your target audience, so you can show them how your product or service can address those pain points. Conduct surveys to find out the questions to which people are seeking answers in your industry. This will help you create content that engages and interests your target audience.

Choose The Most Effective Platforms

Effective Platforms
Successful social media marketing can be time-consuming. That means running tons of social media channels can be overwhelming, and may not deliver the desired results. You’d be much better off choosing one or two channels and focus on them rather than using five channels and spreading your message too thin.

In choosing the best platforms, you should consider the commodity you’re offering and your target audience. If you’re selling directly to consumers, for example, Facebook would be your ideal platform. Instagram has proven to be effective with a youthful audience, while LinkedIn works well for B2B marketing.

Also, find out which channels your competitors are using. Which channels do they seem to get more engagement? While you don’t necessarily have to be on every platform your competitors are on, you want to be on at least one platform where they seem to have a substantial following.

Invest in a Competent Manager

A good social media manager should be a strategic thinker. You need someone who has what it takes to choose the right content, organize posts, and engage with your audience in a way that drives success. You want someone with excellent organizational skills, comprehensively understands the voice of your brand and can display a high standard of professionalism regardless of the situation. There are many online marketing companies out there that offer social media management services. Take the time to find and engage a company that suits your needs.

In Conclusion

Effective social media marketing calls for strategic planning and meticulous execution. To get the best ROI from your social media, you should at least understand your audience, select the best platform, and work with a qualified social media manager.